Reputation IMPACT - Polecat's primary metric in the measurement of corporate reputation.

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Why use Impact to measure your reputation?

  • Go beyond volume-based metrics, base Reputation KPIs on something more robust, relevant and meaningful to decision-makers

  • Understand whether media activity has low reputation risk or high impact to your business, in real-time.

  • Focus on the prominent conversations shaping corporate reputation risk and ensure strategic decision-making is based on reliable and engaging data insights.

  • Understand the reputation impact and influence that key stakeholders are having, and might have, on the way your organisation looks to build, protect or transform its reputation. 


To learn more about Polecat's Reputation Impact metric how to take your Reputation Management initiatives to the next level, get in touch and schedule a demo.


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Polecat is a leading technology company helping the world’s largest organisations achieve reputation management success.

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